It’s not unusual to see more and more women chose PR as a career path over other disciplines of the same genre such as journalism or advertising. So it comes to no surprise that women in the corporate world make up 63 percent of public relations “specialists”, according to Bureau of Labor Statistics data, and 59 percent of all PR managers.

So why is it that when it comes to PR, women entrepreneurs feel they have to hire costly publicists to do the job for them? In today’s connected world, women entrepreneurs have all the resources they need at their disposal to rock their own PR and boost their visibility, an essential component to any business’s success.

PR, like any other discipline, requires certain qualities and strengths that anyone can develop, regardless of gender. However, we’ve noticed that while strengths, such as having strong strategic communications skills and solid business acumen can be developed, it’s rather their centre of interest and focus that make women perfectly suited to do their own PR.

Reason #1: Women enjoy collaboration and consensus

It’s a well known-fact that most women have it in their DNA to want to please everyone. Although it’s impossible to make everyone happy, the desire to get consensus is a great quality to have in PR. Why? Because you’ll have to put yourself out there and connect with influencers, bloggers and reporters and find that special angle or hook to get them interested in your story. Once you’ve gotten attention on your pitch, you’ll then have to work in collaboration with your contact to get your story out. Being genuinely kind will be very handy to get reporters on “your side”.

It’s not unusual to see more and more women chose PR as a career path over other disciplines of the same genre such as journalism or advertising. So it comes to no surprise that women in the corporate world make up 63 percent of public relations “specialists”, according to Bureau of Labor Statistics data, and 59 percent of all PR managers.

So why is it that when it comes to PR, women entrepreneurs feel they have to hire costly publicists to do the job for them? In today’s connected world, women entrepreneurs have all the resources they need at their disposal to rock their own PR and boost their visibility, an essential component to any business’s success.

PR, like any other discipline, requires certain qualities and strengths that anyone can develop, regardless of gender. However, we’ve noticed that while strengths, such as having strong strategic communications skills and solid business acumen can be developed, it’s rather their centre of interest and focus that make women perfectly suited to do their own PR.

Reason #1: Women enjoy collaboration and consensus

It’s a well known-fact that most women have it in their DNA to want to please everyone. Although it’s impossible to make everyone happy, the desire to get consensus is a great quality to have in PR. Why? Because you’ll have to put yourself out there and connect with influencers, bloggers and reporters and find that special angle or hook to get them interested in your story. Once you’ve gotten attention on your pitch, you’ll then have to work in collaboration with your contact to get your story out. Being genuinely kind will be very handy to get reporters on “your side”.

Reason #2: Women pay attention to details

“The devil is in the details” takes up all of its meaning when it comes to PR. To be successful at your own PR, you need to pay attention to little, but very important details. Most of us already managing their own PR enjoy making sure everything we do is done with the highest regard for quality. By identifying the right reporter or blogger to cover your story, pitching the right angle to get proper attention or organizing an event to increase your visibility, it’s your attention to details and making sure that all your blind spots are covered that will ensure your success and differentiate you from the pack.

Reason #3: Women look for genuine relationships in their work environment

More women are embarking on the solopreneur path and finding that building a lean and efficient business is the best way for them to grow their business. Although working solo has many advantages, it can get lonely. Developing your PR essentially means creating a network of people who matters for your business. By building genuine relationships and engaging with your tribe online and offline, you will boost your visibility and enjoy social interaction at the same time.

Reason #4: Women are comfortable multitasking

In addition to being solopreneurs, many of us are also mompreneurs. So we know a thing or two about multitasking. Although research shows that concentrating on one task at the time is much more effective than multitasking, we all know that most of the time, if we want to get anything done, we need to the latter. Doing your PR is no different. You’ll want to find some time to build your network, pitch ideas to a few key journalists and bloggers and be consistent in managing your social media channels. It will take you out of your comfort zone at first, but very quickly it will become second nature, just like multitasking.

Reporters want to hear from entrepreneurs directly, not through the filter of a publicist. They are always looking for content and your story might just be what they are looking for. Taking as little as 20 minutes a day to engage with influencers and reporters, build your network and raise your visibility is all you need to get the recognition your brand deserves.

There is no need to wait any longer lady bosses, start doing your PR today and get your business ahead of the game.

GUEST POST BY:

Catherine Orer is a Business & PR Strategist as well as a contemporary art aficionado. Her extensive experience as a PR professional in leading corporations and on the contemporary art market led her to co found PROPEL5.com and TheArtistEntrepreneur.co, where she empowers entrepreneurs and artists to get more visibility for their work by developing their own marketing and PR strategy.

Find Catherine at: http://www.orercommunications.com/

   

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