8 Powerful Traits That Define a Strong Woman Leader

8 Powerful Traits That Define a Strong Woman Leader

“Power is taking action in a moment that could make you feel powerless. Never let anyone define you. Only you define who you are.” – Ginni Rometty, Chief Operating Officer, IMB Although there have been many influential women throughout history, from Amelia...
Form B2B To E-commerce

Form B2B To E-commerce

Whether you’re new to business or a seasoned entrepreneur, most of us will be using technology to run and grow our businesses. For some it’s easy peasy, for others it’s their daily struggle. Doing what I do for a living, which involves managing Facebook ads, and...
Technology: The Good, The Bad And The Ugly

Technology: The Good, The Bad And The Ugly

As a marketing strategist who started my business in the social media early years, I’ve spent a lot of time using and observing technology and how it impacts us and our business. I’ve come to realise, now more than ever, there is good, bad, and ugly with technology....
Movers, Shakers And The Cookie Baker

Movers, Shakers And The Cookie Baker

At this point in time, I have lived my life 50/50 in the Philippines and Australia, I am determined to make a positive impact in both countries I consider my home. Through Baked by Erica, I endeavour to spread joy and happiness to everyone I meet through delicious...
How Technology Can Improve The Human Experience

How Technology Can Improve The Human Experience

I began my entrepreneurial journey pre-internet and pre-digital in what were known as the analogue days. It was way back in the time when we used to watch movies on VHS tapes, listen to music on CD’s and made phone calls from a landline. In my first business I would...
The Serendipities Of Giving Back

The Serendipities Of Giving Back

In a world where there is so much talk about the ‘sisterhood’, it is heartbreaking seeing posts and comments on social media where women are attacking each other. Empowered women empower women. It is important to have each other’s back.When it comes to making a...