Whether you’re new to business or a seasoned entrepreneur, most of us will be using technology to run and grow our businesses. For some it’s easy peasy, for others it’s their daily struggle.

Doing what I do for a living, which involves managing Facebook ads, and recently I’ve added running an e-commerce store, I’m constantly learning new technologies or at a minimum updating my skills in the existing areas. Because I’m relatively tech savvy my learning curve isn’t usually very steep but I still ride the wave and come across obstacles that sometimes make me want to pull my hair out.

When I first started this journey I had been working an office job for many years so I knew my way around computers, plus I had an interest in graphic design so I took a few short courses to learn my way around a number of software programs. Combined with a natural ability to pick up new technology I think it was fairly predictable that I would be utilising marketing software along the way.

Admittedly I never thought I would end up using technology as much as I do, let alone make a living from it. I never set out to become a Facebook advertising strategist, that happened organically because more and more people asked me for help so I studied Facebook ads harder and harder.

It’s an area of marketing that constantly changes so I have to upskill on a daily basis to make sure I deliver my best work.

Facebook advertising is not something you can take a break from for a few months and expect to be able to return to it without any changes.

I was well aware of this and after taking some months off to spend time with my baby girl, I returned to work and to new changes in the Facebook ads manager dashboard. Whilst it’s not like starting from scratch, it still took a considerable amount of time to discover what Facebook had changed in the time I was ‘offline’.

Becoming a Mum and being at home with a little one inspired me to setup an e-commerce store whilst my baby girl was a few weeks old (call me crazy, but I did). Even though I had been part of e-commerce businesses in the past, I had a completely new learning curve in front of me when I selected an e-commerce platform that I wasn’t familiar with. I had worked with Shopify in the past, my ads manager website is built with WordPress plus Woocommerce, yet I decided to choose Neto for my e-commerce store. Some part of me wonders why I didn’t simply choose the ‘easy’ option and go with what I’m familiar with.

My decision was simple. Neto charges in Australian dollars rather than US dollars and their support team are based in Brisbane. Once I had made this decision it was time to build my site. Wow, the options on Neto are endless as it’s a very powerful platform but it’s not the easiest e-commerce software to work with. Let’s be honest, I had many moments where I wished I’d gone with Shopify because of ease of use but I persisted and I’m glad I did. I now have a website that looks good, is functional, offers me many more options for when my business grows, is paid for in Australian dollars and I have a new skill set.

There are many similarities between running a service based business and an e-commerce store but there are also so many differences.

In my service based business I use email marketing and sales funnels a lot more than I do in my e-commerce business. In my service based business my website is my business card and my email funnel and sales pages are the ‘sales conversation’ whereas my e-commerce store is my shop front and the product descriptions are the sales conversation. It’s a very different structure and it required me to switch my thinking in terms of how to market myself. The focus is more on setting up your shop whereas in my other business it’s very focused on content through blogging and email marketing.

However frustrating technology may be at times, as a business we are so lucky to have all these tools available to us. Many of them make doing business so much easier, faster, more streamlined. So next time you’re at the stage of pulling your hair out, take a minute and be grateful for technology and this is as much a reminder to myself as it is to you.

As seen in Issue 20 of Roooar Magazine. Download the latest Roooar magazine here.

guest writer:

Bianca is a Facebook Advertising Strategist, taking the stress out of generating targeted leads, making sales and growing businesses through Facebook advertising.

Find Bianca at biancamckenzie.com

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